• N°02 — bags and accessories case
Virtual fitting room for bags and accessories
The bags and accessories brand sells products through its own website and marketplaces. The assortment is built around several capsule collections per season, with an average order value in the middle segment.
Task
It was difficult for shoppers to evaluate the real size and proportions of a bag from catalog photos. Studio images did not give a complete idea of the item’s scale relative to the figure, so part of the audience postponed the purchase or hesitated to place an order online.
The brand needed to reduce this barrier, make product choice more visual, and increase conversion to order.
What was done
- 01
Connected the LOOKSY virtual fitting room widget for the bags and accessories category.
- 02
Set up product display while preserving real proportions relative to the shopper’s figure, so users could more accurately evaluate the size and fit of the item in a look.
- 03
Styled the widget in the brand’s visual identity through a no-code customization panel.
- 04
Added try-on analytics: views, clicks, engagement, and conversion by product.
- 05
Expanded the scenario to selecting sets with related accessories, opening an additional opportunity for upsell.
• N°03 — result
The virtual fitting room helped make online choice more confident and reduce doubts related to product size and proportions.
“When a customer sees a bag in a look, not just an abstract shot on a white background, doubts about size disappear. An unexpected bonus was growth in average order value: people started buying additional accessories they selected together with the bag.”
Ready to lift your conversion?
Book a 15-minute call. We will show how the widget will work with your products, explain what effect to expect from your traffic, and discuss integration details.