• N°01 — clothing brand case
Glenfield: fitting room for a clothing brand
Glenfield is a clothing and knitwear brand with a network of 150+ offline stores and a developed online store.
Task
Glenfield wanted to add a tool to the website that lets shoppers evaluate the fit, silhouette, and visual combination of clothing with their look before placing an order.
For the brand, it was important to transfer part of the offline fitting-room experience into the online environment, strengthen the emotional side of online shopping, increase user engagement, and create an additional reason to return to the website.
What was done
- 01
Connected the LOOKSY virtual fitting room widget on the brand website.
- 02
Integrated the fitting room directly into the product card, so it became a natural part of the selection process and did not complicate the user’s path to purchase.
- 03
Made virtual try-on available to all online-store users.
- 04
The service has been running on the brand website for more than three months.
• N°03 — result
- 01
Connected the LOOKSY virtual fitting room widget on the brand website.
- 02
Integrated the fitting room directly into the product card, so it became a natural part of the selection process and did not complicate the user’s path to purchase.
- 03
Made virtual try-on available to all online-store users.
- 04
The service has been running on the brand website for more than three months.
“Selling in fashion is not just about satisfying a customer need, as in more utilitarian market segments. It is more about emotions: the emotion of buying, the emotion of trying on, the desire to be liked — and first of all to like yourself. And as a seller, we have to provide this opportunity online, to give our customer these emotions.”
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